JOAN

Identity & Branding
Joan mockup tote J 2500
We had the distinct pleasure to build the complete identity system for Joan, a new creative agency, founded by Lisa Clunie & Jamie Robinson. The name Joan is historically eponymous to some of the most badass women. Drawing on a combination of ambition, curiosity, imagination, work ethic and aforementioned badass-ness, Joan's have challenged, questioned and changed the status quo. 

Taking inspiration from this ethos, we built a custom logotype around the sword, wielded by one of the greatest and most famous Joan’s of all time, Joan of Arc.
Joan Site2
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Joan Site6
JOAN
JOAN GUIDELINES 01 22 copy
JOAN GUIDELINES 01 22
Animation1 Dark 1750x
Joan Hat
JOAN ID
Joan Site7
Joan Site8
Joan poster 1750
Final
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Joan mockup Tote 1750
Final 1
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