Universal McCann A Full Color Brand Identity for UM
UM (Universal McCann) is a leading global media and advertising agency specializing in media strategy and planning, aiming to "stand against bland" through data-driven, creative, and human-centric marketing solutions.
UM approached Sunday Afternoon to refresh their brand identity to fit their full color approach to media, inclusive of a brand new logo, palette, iconography, and typographic system that allows for visually striking content fit for the global stage.
