WNBA The WNBA Finals Rebrand 30 Years in the Making
Sunday Afternoon partnered with the WNBA to reimagine the WNBA Finals identity for its historic 30th season, honoring the league’s legacy while looking toward the future. Rooted in timeless sports aesthetics, the new identity features dynamic, angled letterforms that capture the energy and movement of the game, while giving the iconic Logowoman a more prominent role. A simplified illustration of the Tiffany & Co. championship trophy preserves its recognizable details, while a modular year designation ensures the identity can evolve seamlessly for future championships.
