HOKA The ROCKET X 3 Campaign is Ready for Launch
HOKA's new super shoe, the Rocket X 3 is ready for launch and built to meet the demands of race day.
Sunday Afternoon partnered with global running brand HOKA to launch it's latest carbon fiber super shoe. Inspired by ambitious runners chasing their personal best, the Rocket X 3 campaign is set in a future-forward landscape, using dynamic light to signal speed, and efficiency. This close collaboration with the brand includes the full creative direction, strategy, and production up to release.
