The One Club for Creativity Three Competitions, One Logo: the Young Ones Identity

They say we stand on the shoulders of giants. We tend to agree. The One Show has the iconic Pencil award designed by George Lois, and its logo was subsequently designed by COLLINS. The ADC’s famous Cube award was designed by Gene Federico in 1978, and TDC’s seal with interlocking letters was created by the legendary Gerard Huerta.

The Young Ones Student Awards, whose challenges are made up of all three of those competitions, has never had its own logo. We needed a simple way to bring the three show icons together. Luckily for us we had these brilliant marks as a starting point.

We chose to leverage these existing icons — the historic Art Directors Club ADC Cube, The One Show Pencil, and Type Directors Club circular seal in order to develop a simple geometric dynamic new icon that incorporates all three shapes around the central “Y” representing Young Ones. Ensuring the mark both housed and highlighted the individual competitions that live within Young Ones.