Uber Jump On

Inspired by the Dutch countercultural Provo movement that kickstarted bike share in the mid 60’s in Amsterdam, UBER’s dock-less and electric JUMP Bikes aims to liberate bike share and elevate it from a simple service to a lifestyle. Go from early work meetings to after work drinks, and get there fast. Our team was responsible for the development and execution of the premiere brand film, main photography and out of home posters for the launch of JUMP Bikes.