HOKA The CIELO X1 3.0 Launches at the Speed of Light

Sunday Afternoon partnered with global running brand HOKA to launch the CIELO X1 3.0 across all platforms. Inspired by the futuristic geometry of the shoe, and it's ultra light weight, this campaign epitomizes the SPEED OF LIGHT. This close collaboration includes strategy, creative direction, production and execution up to release.

HOKA S26 Cielo X1 3.0 KV HORZ copy

HOKA CIELO KV VERT 01

HOKA CIELO KV VERT 02B

HOKA S26 Cielo X1 Runners horiz 02

HOKA S26 Cielo X1 Shoe 02

HOKA S26 Cielo X1 Shoe 01

HOKA S26 Cielo X1 Shoe 03

CIELO Case Study Billboard

HOKA S26 Cielo X1 Runners horiz 01

HOKA S26 Cielo X1 Runners vert 04

HOKA S26 Cielo X1 Runners vert 06

HOKA S26 Cielo X1 Runners horiz 04

HOKA S26 Cielo X1 Runners vert 08

HOKA S26 Cielo X1 Runners vert 03

CIELO Case Study Billboard 02

HOKA S26 Cielo X1 Runners vert 01

HOKA S26 Cielo X1 Runners vert 02

HOKA S26 Cielo X1 Store 00

HOKA S26 Cielo X1 Store Insitu

HOKA S26 Cielo X1 Store 03

HOKA S26 Cielo X1 Store 02

HOKA S26 Cielo X1 Runners horiz 03