JOAN A Sword as a stake in the ground for a female-founded advertising agency
We had the distinct pleasure to build the complete identity system for Joan, a new creative agency, founded by Lisa Clunie & Jamie Robinson. The name Joan has historically been eponymous to some of the most badass women. Drawing on a combination of ambition, curiosity, imagination, work ethic and aforementioned badass-ness, Joan's have continuously challenged, questioned and changed the status quo.
Taking inspiration from this ethos, we built a custom logotype around the sword, wielded by one of the greatest and most famous Joan’s of all time, Joan of Arc.
![Joan mockup tote J 2500](/assets/Assets/Joan_mockup_tote_J_2500.jpg)
![Joan Site2](/assets/Assets/Joan_Site2.jpg)
![Joan Site4](/assets/Assets/Joan_Site4.jpg)
![Joan Site5](/assets/Assets/Joan_Site5.jpg)
![Joan 4](/assets/Assets/Joan_4.jpg)
![Joan Site6](/assets/Assets/Joan_Site6.jpg)
![JOAN](/assets/Assets/JOAN.jpg)
![JOAN GUIDELINES 01 22 copy](/assets/Assets/JOAN_GUIDELINES_01_22_copy.jpg)
![JOAN GUIDELINES 01 22](/assets/Assets/JOAN_GUIDELINES_01_22.jpg)
![Animation1 Dark 1750x](/assets/Assets/Animation1_Dark_1750x.gif)
![Joan Hat](/assets/Assets/Joan_Hat.jpg)
![JOAN ID](/assets/Assets/JOAN_ID_.jpg)
![Joan Site7](/assets/Assets/Joan_Site7.jpg)
![Joan Site8](/assets/Assets/Joan_Site8.jpg)
![Joan poster 1750](/assets/Assets/Joan_poster_1750.jpg)
![Final](/assets/Assets/Final.jpg)
![Final 3](/assets/Assets/Final_3.jpg)
![Final 4](/assets/Assets/Final_4.jpg)
![Joan mockup Tote 1750](/assets/Assets/Joan_mockup_Tote_1750.jpg)
![Final 1](/assets/Assets/Final_1.jpg)
![Final 2](/assets/Assets/Final_2.jpg)