FIG

Branding & Identity
FIG INSTA1
It turns out that Figliulo is difficulty to pronounce. Figliulo & Partners is a full-service agency founded by former TBWA chief creative officer Mark Figliulo. We were given the tremendous pleasure of rebranding Figliulo &Partners to FIG. The new identity plays on the first three letters in Figliulo, while also nodding to the the agency’s comfortable and nurturing culture.
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FIG INSTA2
FIG INSTA3
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FIG INSTA6
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FIG INSTA5
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FIG INSTA7
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FIG INSTA9