branding & identity
headphones 2500 4
Quiddity is an online comparison resource and shopping guide for high-end consumer goods. Finding the right product can be hard, but Quiddity shops make it fun and easy. 

We were tasked to create a full brand & identity system. The word quiddity is defined as the essence of someone or something. We integrated this as we were developing the mark. Using the ‘Q’ as our starting point, we made it self-reflective, adding a colored gradient that hints at the users ability to compare items and read in-depth product reviews before committing to purchase. 
Quiddity gradient 01
Quiddity 4x
Quiddity Girl 1
Quiddity hoodie
Hoodie quiddity2
Tote black
Mug black
Quiddity Stationary Mockup 2 copy
Quiddity bus Cards 2 1750
Quiddity Instagram Mockup
ContinuousLoop logo final gradient