National Public Radio

NPR believes in the power of dialog. Out-of-the-box conversations that light up the mind and get people to look at things differently. To promote NPR at Brandweek 2019, we designed a bold colorful outdoor and experiential campaign that reflects the spirit of NPR by pairing exclusive, original transcript experts from shows and podcasts to engage in unexpected conversations. To extend the experience, we invited NPR listeners to "JOIN THE CONVERSATION" by creating a limited edition cards against humanity style game comprised of witty and fun quotes from NPR Journalists.