Identity, Branding, Photography & Packaging
Lauren Festa is a line of clothing and accessories, made in NYC. Our team created identity and packaging inspired by her Italian heritage. We designed a bold, colorful, and contemporary custom logotype. The use of playful letterforms and a dynamic, bold color frame reflects the personality and nature of her designs. Our team also provided creative direction for the photo campaigns photographed by Sunday Afternoon's very own Ahmed Klink.