CÎROC
branding & identity
CÎROC, one of the world’s finest vodkas, tasked our team with a complete re-brand & visual identity. We customized and re-contextualized the circumflex above the ‘Î’ in CÎROC to reinforce the brands new positioning of upward mobility. By turning a simple typographic diacritical mark into an iconic symbol that honors the perseverance behind success, it speaks to the brand’s ethos of inspiring a new generation to hustle for their dreams and celebrate with CÎROC along the way.
