GEL-LYTE 30

Brand Campaign
Gel 30 signoff
Asics, the Japanese performance-wear brand celebrated their 30 year anniversary of the Tiger GelLyte sneaker. To commemorate this momentous anniversary, we teamed up with 180la to create a retro-future series of artworks. The project included several keyart elements and loopable animations for their social channels. A mix of CG, photography, and procedural 2d effects was used to create the imagery.
glitch 002 webres crop
glitch 003 webres
glitch 001 webres
Gel Ltye V final flat sa webres
Gel lyte III final comp flat sa webres
crops promo 001