Pop-Up Porch

brand identity, social
01 logo blue bg

Inspired by The Moth's origin—stories shared on warm nights as moths flocked towards the porch light and the stories—The Pop Up Porch is a custom-built home fitted with a tiny porch designed for sharing and listening to stories traveling through the American South. On the "porch," over 5,000 people gathered to learn about The Moth, listen to stories from our archive, and participate in 1-on-1 story coaching sessions. In these sessions, members of The Moth's staff, including directors, producers, and instructors, used Moth-style storytelling techniques to help each person expand their experiences into stories.

We designed a dynamic logotype resembling the physical nature of a pop-up porch and expanded upon the shape creating a flexible system that can house images and content. 

02 logo colors v2 grey v2
03 logo animated white
14 logo img bg
04 logo locations
05 pattern six
11 photo event 2 grey
13 photo pattern bg
21 tshirt
22 coaster v2
23 tote logo
24 tote pattern
31 flyer
33 brochure pages v2
32 brochure cover cropped
42 poster 1
51 billboard fence
52 billboard corner
54 billboard brick wall
53 billboard paradise cottage cropped
56 truck pattern cropped
61 instagram posts