Pop-Up Porch

Inspired by The Moth's origin—stories shared on warm nights as moths flocked towards the porch light and the stories—The Pop Up Porch is a custom-built home fitted with a tiny porch designed for sharing and listening to stories traveling through the American South. On the "porch," over 5,000 people gathered to learn about The Moth, listen to stories from our archive, and participate in 1-on-1 story coaching sessions. In these sessions, members of The Moth's staff, including directors, producers, and instructors, used Moth-style storytelling techniques to help each person expand their experiences into stories.

We designed a dynamic logotype resembling the physical nature of a pop-up porch and expanded upon the shape creating a flexible system that can house images and content.