Liquid + Arcade is an advertising agency of fans mixing work and play with some of the biggest brands in gaming and entertainment. Our team was tasked to rebrand Liquid Advertising and launch LIQUID + ARCADE as an all encompassing agency providing soup to nuts services, from strategy development to creating authentic partnerships to media valuations and creative work. We rooted the development of the new logo mark into the world of early 90's video games and arcades. The team created a custom logotype inspired by neon signage. Each character is comprised of an inner and outer stroke, symbolizing the duality of Liquid+Arcade as both a media and creative service agency.