Liquid + Arcade Rebrand

Brand Building & Identity

Liquid + Arcade is an advertising agency of fans mixing work and play with some of the biggest brands in gaming and entertainment. Our team was tasked to rebrand Liquid Advertising and launch LIQUID + ARCADE as an all encompassing agency providing soup to nuts services, from strategy development to creating authentic partnerships to media valuations and creative work. We rooted the development of the new logo mark into the world of early 90's video games and arcades. The team created a custom logotype inspired by neon signage. Each character is comprised of an inner and outer stroke, symbolizing the duality of Liquid+Arcade as both a media and creative service agency.

LQ A Website 01
final logo 03 v3
LQ A Website 02
LQ A Website 04
LQ A Website 03
lqa Patterns 05
lqa Patterns 03
LQ A Pattern 08
LA Neon 3
LA Neon aniamtion 31 a dark 0000
LA Neon aniamtion 31 a 0040
LA Neon aniamtion 31 d 0168 3
LA Neon aniamtion 31 e 0240
LA Stationary night 9
LA BussinessCard 2 1 Main
LA Neon 7
LA OfficeSign 11 v2
LA Pin 12
LA Neon 4 Sharp
LA Poster JC 4
LA WaterBottle 10
LA Cap 13 b v2
iPhone lighting v3 v2
LQ A backpack bg
LQA tshirt lighting v3  1
LA Neon 1
LA Car 7
LA Neon 5