Zeus Rebrand

Brand Identity, Strategy, UI
big logo

Zeus is a freedom technology company and app built on Bitcoin. Zeus empowers their users to fully own, protect and send their money in a trustless manner, without any third-party.

Sunday Afternoon was tasked with rebuilding the Zeus identity into a scalable brand system that accommodates their suite of sub-brands and products (Zeus Pay, Olympus), and also retains their strong rebel citizen personality. Our team was inspired by classical iconography that resonated with their digital-first audience, and created a new symmetrical wordmark influenced by Greek architecture and the mythic figure of Zeus.

The Zeus new system leverages consistent geometry across the system to convey financial trust and safety. In addition, we created a turnkey Gen-AI prompt structure to allow for infinite illustrative iterations of the iconic Zeus. The Future of Payments is here.

old new
sub brands
palette v2
tagline 2
flat desktop
phone dock
desktop v2
phone hand
phone zpay
two cards
Z statue