SuperRare Rebrand

Brand identity, typography
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SuperRare is the world's leading curated high-end digital art marketplace. Each artwork is authentically created by an artist in the network, and tokenized on the platform.
We were tasked to help update the SuperRare logotype. What unfolded was a multi month long typographic journey resulting in a new custom logotype and a corresponding bespoke typeface. The adjustments made to the letter forms resulted in an own-able, premium and refined identity that reaffirms SuperRare's place as the leading digital art retailer for the decade to come. 
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