Identity & Branding
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 Pouch is a New York-based furniture design studio reconceptualizing comfort. The Pouch design collective merges New York-based artisans and designers contributing their craft and creative perspectives, in collaboration with makers in Chalate, El Salvador. 

Our team created a complete identity system evoking the feeling of lounging in a hammock. This is most notable in the brand's logo mark, wherein we sunk the crossbar of the letter 'H' in Pouch, mirroring the shape of a hung hammock. 
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Logo Animation
Pouch Icon inverted h
Pouch mockup overall 1
Pouch mockup letter head
Pouch mockup clip closeup
Pouch mockup tags
Pouch mockup Allposter
Pouch mockup Onlyposter
Pouch Bag 875
Pouch IG 875
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