NFL DRAFT

The National Football League, Instagram and Geoff Levy teamed up on a digital shopping experience tied to one of the league’s biggest events: the NFL Draft, which took place in Nashville, Tenn.
After every selection, fashion photographer Geoff Levy captured images and footage of each draftee wearing his new team’s New Era Draft Day hat. Those images were then instantly shared to the NFL’s Instagram account, complete with shopping tags, enabling fans to purchase gear via the NFL Shop and connect with the league’s next wave of players.