CLAIM THE CROWN

Ahmed Klink directs a 30 second spot with New Era and 72andSunny New York in anticipation of the 2018 baseball season. “Claim the Crown” features a collective of MLB superstars and cultural creators including Mike Will Made It, MVP Jose Altuve, Rapper Dave East and Nigel Sylvester wearing the iconic New Era Authentic Collection 59FIFTY Fitted as a reminder to “don your caps” ahead of Opening Day on March 29.

The spot commemorates the 2018 MLB season by celebrating the New Era AC 59FIFTY Fitted as the “crown” of baseball.