Nike Lebron "Cocoa Beach"
Graphic design and storytelling by Rich Tu for the Nike Lebron 14 “Cocoa Beach”. This release was inspired by Lebron James’ childhood memory of seeing the ocean for the first time while competing in an AAU tournament.












Graphic design and storytelling by Rich Tu for the Nike Lebron 14 “Cocoa Beach”. This release was inspired by Lebron James’ childhood memory of seeing the ocean for the first time while competing in an AAU tournament.