Nike “Hey Penny” Foamposite

Rich Tu

Graphic design, ideation, and storytelling for the “Hey Penny” Foamposites, inspired by the original Hey Penny ad from 1995.

Nike Hey Penny Rich Tu 01
Nike Hey Penny Rich Tu 02
Nike Hey Penny Rich Tu 03
Nike Hey Penny Rich Tu 04
Nike Hey Penny Rich Tu 05
Nike Hey Penny Rich Tu 06
Nike Hey Penny Rich Tu 07
Nike Hey Penny Rich Tu 08
NYCxDESIGN RichTu 01
NYCxDESIGN RichTu 02 v2
NYCxDESIGN RichTu 03A
NYCxDESIGN RichTu 03B