Cîroc Moving up with CÎROC along the way
CÎROC, one of the world’s finest vodkas, tasked our team with a complete re-brand & visual identity. We customized and re-contextualized the circumflex above the ‘Î’ in CÎROC to reinforce the brands new positioning of upward mobility. By turning a simple typographic diacritical mark into an iconic symbol that honors the perseverance behind success, it speaks to the brand’s ethos of inspiring a new generation to hustle for their dreams and celebrate with CÎROC along the way.
![Ciroc 5 1610 cover](/assets/Assets/Ciroc_5_1610_cover.jpg)
![Ciroc 1](/assets/Assets/Ciroc_1.jpg)
![Ciroc 2](/assets/Assets/Ciroc_2.jpg)
![Ciroc 5 163 retouch](/assets/Assets/Ciroc_5_163_retouch.jpg)
![Ciroc 6](/assets/Assets/Ciroc_6.jpg)
![Ciroc 4 copy](/assets/Assets/Ciroc_4_copy.jpg)
![Ciroc 7](/assets/Assets/Ciroc_7.jpg)
![Ciroc 1 16 25 copy](/assets/Assets/Ciroc_1_16_25_copy.jpg)
![Ciroc 5 1612 copy](/assets/Assets/Ciroc_5_1612_copy.jpg)
![Ciroc 12](/assets/Assets/Ciroc_12.jpg)
![Ciroc 1 16 7](/assets/Assets/Ciroc_1_16_7.jpg)
![Ciroc 5 1627 copy](/assets/Assets/Ciroc_5_1627_copy.jpg)
![Ciroc 5 1628](/assets/Assets/Ciroc_5_1628.jpg)
![Ciroc 15](/assets/Assets/Ciroc_15.jpg)
![Ciroc 16](/assets/Assets/Ciroc_16.jpg)
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![Ciroc 18](/assets/Assets/Ciroc_18.jpg)
![Ciroc 19](/assets/Assets/Ciroc_19.jpg)
![Ciroc 1 16 22](/assets/Assets/Ciroc_1_16_22.jpg)
![Ciroc 1 16 16](/assets/Assets/Ciroc_1_16_16.jpg)
![Ciroc 5 1614 copy](/assets/Assets/Ciroc_5_1614_copy.jpg)
![Ciroc Bag 2 copy](/assets/Assets/Ciroc_Bag_2_copy.jpg)
![Ciroc 1 24](/assets/Assets/Ciroc_1_24.jpg)
![Ciroc 1 16 26](/assets/Assets/Ciroc_1_16_26.jpg)
![Ciroc 1 16 27](/assets/Assets/Ciroc_1_16_27.jpg)
![Ciroc 1 16 28](/assets/Assets/Ciroc_1_16_28.jpg)
![Ciroc 1 16 31](/assets/Assets/Ciroc_1_16_31.jpg)
![Ciroc 1 16 32](/assets/Assets/Ciroc_1_16_32.jpg)
![Ciroc 1 16 33](/assets/Assets/Ciroc_1_16_33.jpg)
![Ciroc](/assets/Assets/Ciroc.gif)