MINI #BIGLOVE

Rich Tu was asked to contribute to MINI’s new global campaign "Big Love" with the mission to influence social change through art. This unique partnership includes a custom illustrated car top that drivers can purchase, with a portion of proceeds going to the American Immigration Council.

This piece is called "Hiraya", which translates to "fruit of one's hopes, dreams, and aspirations" in Filipino.

MINI big love rooftops RICH
MINI rooftop RICH logos
MINI rooftop RICH