GEL-KAYANO 14

For the GEL-KAYANO 14 is a part of the GEL-Kayano running line, originally designed by Toshikazu Kayano.  While he led the design until the 14th edition, this model was the first created by Hidenori Yamashita, inspired by the concept of FLASH reflected in its colors, lines and materials.  For this Micro-Campaign, Lysa was asked to direct and creatively with a target for the Asian market.  Bringing the pink GEL-KAYANO 14 into a video game world much like Pokémon.  In the game, the shoe has three power cards: stability, softness, and retro-futuristic design.  The idea was to contrast the shoe's modernity with iconic Parisian elements, placing it in a real-life setting to position it not.