E.L.F.

Lysa Thieffry

72andSunny brought Lysa on to craft a targeted campaign for the European market, specifically focusing on Germany. A GEN-Z focused beauty shoot designed to introduce and elevate the E.L.Ff brand to the young European audience

PHOTO 1 GLOW REVIVER LIP OIL ANNA Thumb 5719 EDITFINALNEW
PHOTO 1 GLOW REVIVER LIP OIL ANNA lip oil tease 6463 EDITFINALNEW
PHOTO 2 POWER GRIP PRIMER JANNIK Bold mouth expression 6735 EDITFINALNEW
PHOTO 2 POWER GRIP PRIMER JANNIK Bold mouth expression 6784 EDITFINALNEW
PHOTO 3 HALO GLOW LIQUID FILTER NAOMI BIG SMILE 3943 EDITFINALNEW
PHOTO 3 HALO GLOW LIQUID FILTER NAOMI BIG SMILE 4048 EDITFINALNEW
PHOTO 5 CLINICIAN Testing Grip Primer 5576 EDITFINALNEW
PHOTO 5 CLINICIAN Testing Grip Primer 5600 EDITFINALNEW
PHOTO 4 LASH XTNDR MASCARA ELLA applies Mascara 4951 EDITFINALNEW
PHOTO 4 LASH XTNDR MASCARA ELLA applies Mascara 4383 EDITFINALNEW