BuildingPassionateBrands

Lysa is a graduate from Parsons New York, and has already held in-house creative positions such as digital Designer at US VOGUE and as Art Director at French VOGUE.

Breaking away from classical photography, she immerses myself in a digital and provocative-surreal world, focusing on saturated colors and high contrasts while drawing inspiration from K-pop and Kawaii culture.

Driven to explore femininity beyond traditional beauty to seek a new empowered generation and to empower them further.

Her work is a feminine fairy tale on steroids

Be learned to draw with the comics that her father kept in his room, which is probably why her work is made up of bright colors, sharp contrasts, and a great expressiveness in her textures. Her inspiration comes from the contemporary city: she uses constant references to the current world and her interests, elements, people, places or words that call her attention and that she then turns later into images.

She joins the Sunday Afternoon roster for representation in the United States.

Sunday Afternoon recently teamed up with ESPN Films, Andscape and JamsBash on creative direction and title design for the new documentary “Breakin’ on the One” on HULU, about the iconic battle between Rocksteady Crew and Dynamic Rockers at Lincoln Center in 1981.

CANAL issue 2, the newsprint redefining the reading experience for the era of spatial computing wins Best of Communication Design at the Type Directors Club.

Get ready to ride New Waves as Sunday Afternoon Partner & ECD Rich Tu joins forces with Snipes and Canal Street Market to celebrate AAPI Heritage Month. The panel featured local notable business owners and Olympic Athlete Sunny Choi.

The One Club for Creativity teams up with Sunday Afternoon to spotlight the contributions and impact of Asian, Native Hawaiian, and Pacific Islander creatives in the advertising industry.