Magnetic Field Identity

Magnetic Field is a production company founded by directors Justin Lin, the Russo Brothers, and producer Todd Makurath. As a community of filmmakers delivering electrified storytelling and visuals, the company connects brands to their audience by harnessing the talent of masters of craft and fresh filmmaking voices. They were in need of a Brand Identity System harnessing the collective power of creativity they posses and translated the company's mantra of "Advertising as entertainment".

We created a dynamic motion-driven system inspired by the gravitational pull of compelling creative filmmaking. Our team also delivered a built-in a creative coding tool encompassing the brand guidelines that allows the client to generate an infinite iteration of the word "Magnetic Field" with ease.