FORCE 9

NIKE asked Marta to create the new logo for striker Erling Haaland to announce his return to the Nike family. The “Force9” logo aims to communicate the power of this great athlete, considered one of the best strikers in the world. The logo will be seen throughout his merchandising with Nike.

The campaign kicks off the celebration of Haaland as a striker like no other. Defining a new era of the number 9, “Force9” in combination with Haaland’s familiar Zen pose celebration. Art Direction: Christian Lopez, Animation: Circus Family, Naming: Carlos Font